SEO is a simple way to get the attention of prospects and gain quality inbound leads. The first page of search results gets 95% of web traffic, so it’s where you want to be. This isn’t always easy and needs constant monitoring and optimisation in accordance with the Google policies for organic ranking

SEO helps in building credibility for your business. Google is by far the most popular search engine, and their algorithm takes into consideration your authority as a website. Authority is gained over time and requires curating of valuable content on your website. Also, adding Bing to your target platform for SEO can be a winner for some B2B companies.