Gone are the days where organic marketing alone is enough for a successful digital marketing plan. The internet is saturated with companies, both large and small, attempting to sell their products and services. Paid digital advertising supports many parts of your sales funnel. It also aids the path that your prospects take from awareness to becoming a customer.

Even if you’re a decade behind your competitors in jumping into Paid digital advertising, you can get up and running quickly with a little bit of optimization. When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand.